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Improve Search Rank With Social Media
Improving your search engine rankings for high-value web traffic is an important cornerstone of any company’s digital marketing strategy. While SEO usually involves a heavy focus on keyword-rich pages on your site and backlinks from industry websites, today’s search algorithms use other Internet signals to determine how much authority (and visibility) a website should get. […]
6 Essential Elements for Social Media Strategy
Social media has completely transformed the way we approach marketing. Brands now have the opportunity to develop an online presence while maintaining a specific image to the public. Preparing your company’s social media strategy can feel challenging without knowing where to begin or how to execute your ideas. Defining goals and company values will set […]
Online Reviews vs Word of Mouth: Which Has More Trust?
Supporting local businesses is a growing trend. One may be on the hunt for a tasty new breakfast spot, or perhaps in search of a well-trusted contractor to help finish the extra bathroom. Working directly with a local company often comes with more trust and compassion, as opposed to working with a big box store. […]
Tips to Increase Facebook Engagement for Business Pages
Social media is a powerful tool when it comes to promoting your business. Taking advantage of this free concept of brand awareness will help you reach a wider audience in a fun, creative way. When sharing content to social media platforms such as Facebook or Instagram, it’s important to encourage engagement on your posts. This […]
Strategic SEO Ranking Factors for Search Engine Optimization
As a Columbus SEO Company, we work with a large number of business clients to grow their brand visibility in search engines. We achieve these improvements in ranking and overall traffic by targeting relevant search phrases and optimizing for a variety of search engine factors. However, all of this SEO wizardry is a confusing haze […]
How to Target Customers with Social Media Ads
Many businesses use social media as a simple, free, and user-friendly tool to reach their audience on a more personal level. Social media is wonderful for creating and using SEO keywords and phrases, allowing your business’s clients and/or customers to reach out to you. The content you post on your social media accounts ensures that […]
How to Generate Leads From Your Website
Your website is a vital tool for drawing in customers and clients. With millions of people online everyday, it’s imperative that your website fully showcases who you are as a business. But how do you generate the leads you need to make and keep your website relevant? Create an Appealing Website Keep in mind, your […]
What is SEO?
SEO stands for search engine optimization, and it can help make or break your business’s online presence. If you plan to fully utilize social media, your website, and popular search engines, then it’s imperative that you make yourself familiar with SEO. By knowing the keywords to use within your online content, you can drive your […]
3 Ways to Use Social Media Analytics to Evaluate Your Audience
If you use social media to reach your core audience and show your online presence to its maximum potential, then it’s important to understand analytics. Analytics can help you fully understand what your audience wants, what your audience thinks, and what your audience expects from your business. You can even use analytics to see which […]
How to Create an Industrial Content Marketing Plan
Content marketing is perhaps the most important part of a business’s online marketing approach, but that doesn’t mean that content falls into a “one size fits all” category. Especially when it comes to industrial business marketing, it’s important to know the type of content that works best for your purposes. Every niche has its own […]