Content marketing is perhaps the most important part of a business’s online marketing approach, but that doesn’t mean that content falls into a “one size fits all” category. Especially when it comes to industrial business marketing, it’s important to know the type of content that works best for your purposes. Every niche has its own…
Social Media Strategy Tips for Business Social media is everywhere, and is one of the most useful advertising tools available to small businesses. Not only is it free to use the most popular social media sites on the web, they give you a unique opportunity to reach your customers or audience in a way that’s…
So you’ve been following Signal’s blog and loving our tweets and you think you might have a crush on us (we get it), which means you’re seeing the very real potential for your brand on digital platforms like Facebook, Google, and Linkedin. It’s true, there’s an enormous upside to developing your digital presence as a…
The Internet is exploding with business opportunities and new platforms for brands and content. There are countless ways for businesses and creative people to monetize their dreams and ideas. To an outsider, the web looks like a massive mess of web clicks and shared memes (and it is) but to a team of digital natives…
Marketing is Evolving. That’s kind of our motto here at Signal. Every day we’re finding new ways to innovate and reach customers with an Internet that’s changing by the minute. The constant march of technological evolution means today’s business owners and CMOs sometimes feel a little left behind by the newest trends in marketing. But…
Taking your business to the web and marketing across all of today’s digital channels can be a daunting process for modern business owners. It’s tempting to put the responsibility of managing Facebook, updating the website, and targeting ads onto your current staff or hiring a marketing person for your team to keep everything internal and…
The days of taking out a newspaper ad or investing in an impressive billboard along the highway are all but over thanks to advances in mobile advertising and local search. At one time, those newspaper and billboard ads were the best way to get in front of your potential customers because that’s where they were…
Last month Facebook introduced their new ‘Reactions’ feature for responding to posts. Now, in addition to the classic thumbs up button used to like a story, users can react to a friend’s post with one of six new emoticons; Like, Love, Haha, Wow, Sad, & Angry. Facebook Design Director Geoff Teehan noted in a recent…
Your Website Needs a Brand. Whether you know it or not (and regardless of how you feel about it) consumers are far more likely to buy from well known brands with whom they have a trusted history than from a company or website they’ve never heard of. It’s always been this way. We go with…