Social media is a powerful tool when it comes to promoting your business. Taking advantage of this free concept of brand awareness will help you reach a wider audience in a fun, creative way. When sharing content to social media platforms such as Facebook or Instagram, it’s important to encourage engagement on your posts. This is highly recommended due to Facebook’s algorithm, which requires some tricks to increase your Facebook engagement. When your audience interacts with your Facebook posts by commenting, sharing or liking your content, your Facebook posts and business page are more likely to be seen. Learn these tips on increasing your Facebook engagement, boosting your brand while creating an appealing feed.
Design Shareable Content
The first step to increasing your Facebook engagement is posting content that is highly shareable. This means designing posts that your audience can relate to, compelling them to share to their feed. Focus on staying up-to-date with current news, trending memes or information that is not found anywhere else. Providing educational content and infographics is another useful tip on boosting the likelihood of Facebook shares. Tips to remember:
- Design relevant graphics, videos and Facebook posts
- Be sure your post will stand among in the feed
- Create content that others will want to share
Provide a Call to Action in Facebook Posts
Aside from creating shareable content, it is just as important to encourage the audience to engage. Invite people to comment on the post, allowing them to interact with the topic of discussion. For example, a pet grooming company could ask customers to share their favorite photo of their pet in the comment section. These small gestures hint to a call to action without making it boldly obvious.
Embed Facebook Content into Blogs
Not only does embedding a video into a blog boost your SEO, known as search engine operation, but increases the chance of your post being shared. This creates more visibility, as your Facebook content will appear beneath the blog post. To do this, click the arrow on the top right corner and select ‘embed’, then copy and paste the HTML code into your blog post. The audience can then follow the embedded Facebook post which directs them to your business page.
Facebook’s algorithm selects content based on what they believe the user will enjoy. This is based off previous posts and content the user has liked in the past. In order for an individual to view more of your posts, they must engage frequently, making it crucial to provide them with content they can’t resist. Try these three tips and watch your Facebook engagement increase before your eyes.
Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry!
Call us today at 614.360.3938.