What is SEO?

What is SEO?

SEO stands for search engine optimization, and it can help make or break your business’s online presence. If you plan to fully utilize social media, your website, and popular search engines, then it’s imperative that you make yourself familiar with SEO. By knowing the keywords to use within your online content, you can drive your desired traffic to your website through your search engine description tags, your social media posts, and even the blogs within your business’s website. So, what is SEO and how does it work?

Optimized for Search Engines

When a search engine shows and ranks the content most relevant to the users that utilize it, that content is said to be optimized for search.  By ensuring that the keywords within your content are relevant to your industry, you make it more possible for said content to show up in search engine results.  For example, if you’re business has to do with landscaping, your content should contain keywords such as landscaping, groundskeeping, and other words of the same ilk.  By doing this you raise your chances of being found by people who specifically search for landscapers. This is especially true for local marketing. By placing the name of your city within your post, blog, or description tag, you make your business more easily found by people searching for businesses within your city.

You can create even more SEO possibilities by using relevant links to your website or social media posts.  But, it’s important to remember that when it comes to linking your website to another it’s all about quality, not quantity.  Relevant links should subscribe to the same level of professionalism and attraction that your website holds to, and similar business interests and/or audience analytics are an important factor to take into consideration as well.

Building Links for SEO

When clients and/or customers share the content within your website or social media post, they create yet another opportunity to strengthen your business’s SEO keywords and phrases within the search engines themselves.  The more those keywords or phrases are shared online, the more and more relevant they’ll become to the search engines. It’s extremely vital that traffic is driven to your website, as not only can you engage with your audience on a more personal level through calls to action and contact information, but you can also study the types of people that are most likely to visit your website or social media accounts.  With this knowledge you can create even more audience specific SEO posts that will further drive traffic to your business’s website.

SEO isn’t the scary or complicated online marketing tool that it seems to be.  With the right kind of knowledge and the clever use of words, you can create the type of content that will keep a steady flow of traffic to your website.  By knowing your audience and fully dedicating your content to your business and the niche with which it fills, you’re sure to have the search engine exposure your business website needs.

Signal Interactive boasts a team of talented SEO specialists that understand the ins and outs of keyword research, link building, and on-page search engine optimization. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.