blog

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How to Establish an Instagram Aesthetic for your Brand

Instagram was launched in 2010 and currently has more than 500 million users globally, making it one of the most popular social media platforms on the Internet. More than 95 million videos and images are shared on the platform daily. The content attracts more than 4.2 billion reactions in the form of daily likes, shares, […]

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Facebook Ads vs. Google Ads

The battle of supremacy in the digital marketing world between Facebook Ads vs Google Ads is still ongoing. Businesses trying to develop the most effective online marketing strategies are in a dilemma regarding the best option. The two platforms are the top pay-per-click (PPC) digital ad platforms on the Internet. Millions of businesses and companies […]

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Essential Elements to Create a Website that Converts

The most important function of a website for any business is how successfully it generates new revenue. Ecommerce websites need to sell product. Business service websites need to attract and convert visitors into leads or clients. Savvy marketers know that performance-driven websites are the lynchpin in an effective marketing strategy, serving as the core of […]

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Your Marketing Team: Working with a Digital Marketing Agency

Increased growth for your company comes with plenty of challenges, especially in promoting the business and brand through effective marketing campaigns and wisely spent ad dollars. Having a competent marketing team can help streamline your company’s sales and marketing goals for a fraction of the cost of hiring it in-house. With the help of a […]

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How Much Does a Website Cost?

A quality website that draws and converts online traffic is one of the most important marketing assets a business can have.  However, the web design industry changes so rapidly that it can be hard to know the fair value of a website.  So how much does a website cost?  Let’s take a look at the […]

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Improve Search Rank With Social Media

Improving your search engine rankings for high-value web traffic is an important cornerstone of any company’s digital marketing strategy. While SEO usually involves a heavy focus on keyword-rich pages on your site and backlinks from industry websites, today’s search algorithms use other Internet signals to determine how much authority (and visibility) a website should get. […]

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6 Essential Elements for Social Media Strategy

Social media has completely transformed the way we approach marketing. Brands now have the opportunity to develop an online presence while maintaining a specific image to the public. Preparing your company’s social media strategy can feel challenging without knowing where to begin or how to execute your ideas. Defining goals and company values will set […]

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Online Reviews vs Word of Mouth: Which Has More Trust?

Supporting local businesses is a growing trend. One may be on the hunt for a tasty new breakfast spot, or perhaps in search of a well-trusted contractor to help finish the extra bathroom. Working directly with a local company often comes with more trust and compassion, as opposed to working with a big box store.  […]

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Tips to Increase Facebook Engagement for Business Pages

Social media is a powerful tool when it comes to promoting your business. Taking advantage of this free concept of brand awareness will help you reach a wider audience in a fun, creative way. When sharing content to social media platforms such as Facebook or Instagram, it’s important to encourage engagement on your posts. This […]

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Strategic SEO Ranking Factors for Search Engine Optimization

As a Columbus SEO Company, we work with a large number of business clients to grow their brand visibility in search engines. We achieve these improvements in ranking and overall traffic by targeting relevant search phrases and optimizing for a variety of search engine factors. However, all of this SEO wizardry is a confusing haze […]

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