Social is about promoting content as well as interacting with your market, via influencer PR and customer service engagement. Building a community and engaging the market allows you to leverage social media platforms as the most important connection point between you and your customer.
Facebook is a staple of today’s Internet and the cornerstone of any Social Media Marketing strategy. We carefully monitor your reputation and audience engagement patterns on Facebook while regularly posting and sharing content that we deem relevant and interesting to your target market. This is supported with regular ad boosts (where applicable) and contests or campaigns aimed at increasing your fanbase and overall visibility.
Our Facebook Marketing Program includes :
Facebook Advertising
The best way to get your content in front of Facebook users (whether they’re fans of your page or not) is to boost content with the Facebook Ads Manager. We can target whomever you’d like us to with Facebook ads, from age and income to interests and associations, forcing our content into their Facebook news feed and broadening our reach. Dollar-for-Dollar, Facebook is currently the most under-priced form of advertising in the market. It’s one of the few places where $100 can get you in front of 100k+ people.
Closely intertwined with the Facebook ecosystem, Instagram is another go-to platform for marketing. Instagram is built on #hashtags in a way that Facebook is not, allowing you to get your content noticed by new people simply by using the right tag. Quality imagery drives a good Instagram strategy and we’re always working to maintain a catchy brand aesthetic. Combined with an active comment and DM strategy, Instagram can be one of the best sales tools in your arsenal.
Our Instagram Marketing Program includes :
Instagram Ads & Sponsored Posts
Similar to the Facebook Ad strategy, we’ll boost content on Instagram using an approved advertising budget to expand your visibility and gain new followers. Ads can drive leads, sales, and subscriptions if deployed properly.
While Twitter isn’t always a go-to platform for most people, it’s still important for getting the word out about everything your company is doing while catching the attention of industry influencers. There is also some SEO benefit to an active presence on Twitter, but our primary goal is to keep the news ticker firing with updates and interesting info, while engaging and interacting with the most popular personalities in your industry.
Our Twitter Marketing Program includes:
Known as the social media network for professionals, Linkedin is focused entirely on the business market. This is where you make important B2B connections and expand your network of influence. We maintain your company’s presence on Linkedin, as well as professional profiles within your team. By posting content, answering questions, making connections, and sending Direct Messages, we make sure you and your business are represented professionally in your industry so that your colleagues (and potential clients) know who you are.
Our Linkedin Marketing Program includes :
Pinterest is for collecting and sharing interesting things and skews heavily female with a user base of 70% women. It’s the perfect place to engage mommy bloggers, baby boomers, and crafty-sentimental types.
Our Pinterest Marketing Program includes :
YouTube is the primary hub of video-related content on the Internet. As a Google product, it’s the #2 search engine in the world (behind Google) and has a sophisticated advertising platform built into it that allows us to play mini-commercials on certain types of video content.
Our YouTube Marketing Program includes;
An effective website for generating leads from search engine marketing.
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