It seems like everyone uses social media these days, and with that kind of exposure it’s extremely important that your business builds the reputation that you want it to have.  A negative reputation can destroy a company’s credibility, but a positive impact can lift your company above and beyond what you may expect. With that in mind, it’s important to know how to protect your business reputation with social media.

Use Witty Humor

One of the best ways to reach your customers on social media is to know what they find humorous.  By being appropriately funny, you’re giving your business the opportunity to connect with your audience on a more personal level.  By knowing trending topics and showing a lighter side to your content, your followers and/or subscribers will connect with your business in a way that makes them feel comfortable.  

Clever use of today’s best SEO practices greatly ensures that your content will be found through search engines as well.  It’s important that you know exactly what’s being posted on your social media accounts, so creating content ahead of time and posting it according to a schedule ensures that new content is posted regularly.  This also keeps irrelevant, controversial, or damaging content to be posted.

Ensure Proper Grammar

Keeping your content exciting, fresh, and humorous is a great way to draw attention, but it’s important to focus on spelling and grammar.  When your audience sees misspelled words or bad grammar it takes away from the professionalism and the overall reputation that your business has earned.  It may seem like a simple thing, but one small misstep can do quite a bit of damage in a short amount of time. A good rule of thumb is to always, always, always proofread your content before you post it.

Respond to Audience

If you’re going to use social media as a tool, then you should use every opportunity.  One way to do so is to reply to every comment or complaint that is posted on your accounts.  By not responding, you show your audience that you don’t take their questions or concerns seriously.  On the other hand, a rude or vague response can be just as damaging to your reputation.

Some questions can be answered publicly and with ease, but more often than not the best option is to ask the person who posted the comment or complaint to message you privately.  By doing so you not only give them the opportunity to say what they need to say without comment from others, but also shows that you’re willing to give people your one-on-one attention.  This is a great way to build a positive reputation through your online accounts.

User-Friendly Contact

Last but not least, it’s vital to ensure that any customer service apps or phone numbers work and have people on the other end that are friendly and ready to help those that contact them.  If for some reason your customer service apps or numbers fail, it’s extremely important that you post a notice letting users know. By addressing the problem quickly and effectively you’ll prove to your customers and audience that you do indeed care about their questions and/or comments, and that you’re working quickly to enable them to have their concerns heard.

The reputation of your business is the foundation on which it will either grow or fail.  By ensuring that your reputation stays positive and that your audience continues to see your business in a favorable light, you ensure that not only will your online presence grow, but that the loyalty of your clients or customers will stay intact.  By protecting your business’s reputation on social media, you protect your business’s future.


Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

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