Improving your search engine rankings for high-value web traffic is an important cornerstone of any company’s digital marketing strategy. While SEO usually involves a heavy focus on keyword-rich pages on your site and backlinks from industry websites, today’s search algorithms use other Internet signals to determine how much authority (and visibility) a website should get.…
If you use social media to reach your core audience and show your online presence to its maximum potential, then it’s important to understand analytics. Analytics can help you fully understand what your audience wants, what your audience thinks, and what your audience expects from your business. You can even use analytics to see which…
The Internet is exploding with business opportunities and new platforms for brands and content. There are countless ways for businesses and creative people to monetize their dreams and ideas. To an outsider, the web looks like a massive mess of web clicks and shared memes (and it is) but to a team of digital natives…
Facebook’s new Marketplace feature is a bold new step in e-commerce, bringing the peer-to-peer trade model popularized by Craigslist and eBay to the world’s #1 social media platform. Facebook has long been a place where we all go to connect and communicate with one another and, in recent years, folks have been using the social…
Marketing is Evolving. That’s kind of our motto here at Signal. Every day we’re finding new ways to innovate and reach customers with an Internet that’s changing by the minute. The constant march of technological evolution means today’s business owners and CMOs sometimes feel a little left behind by the newest trends in marketing. But…
Alright, so you’ve created an excellent piece of content for your website. It’s fresh, it’s original, and it communicates something valuable to your customer. Excellent! Now where’s the traffic? Isn’t that why you took the time to craft this exceptional article in the first place? All the marketing experts out there will tell you…
Last month Facebook introduced their new ‘Reactions’ feature for responding to posts. Now, in addition to the classic thumbs up button used to like a story, users can react to a friend’s post with one of six new emoticons; Like, Love, Haha, Wow, Sad, & Angry. Facebook Design Director Geoff Teehan noted in a recent…