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Why Video is the Game Changer your Business Needs
Video is an essential component of any successful digital marketing strategy. With the rise of video-sharing platforms such as YouTube, TikTok, and Instagram Reels, video has become the preferred content format for many consumers. In this blog post, we will explore why video is so important for digital marketing and how businesses can effectively incorporate […]
Understanding Consumer Intent in The Buyer’s Journey
As marketers, it’s essential to understand the buyer’s journey and tailor our strategies to meet their needs at every step. With so much competition out there, it’s crucial to make optimal contact with prospects during their journey to increase conversions. This is where consumer intent comes in – by understanding what drives consumers to research […]
Inbound vs Outbound Marketing: Which is Right for You?
Marketing is a fundamental operation for any business and organization. It increases brand awareness, attracts more clients, and increases revenue through sales. Despite being a vital aspect of any business, everyone needs a unique marketing strategy that best suits their business and target market. Brands invest a lot of time and resources to find the […]
How to Use Twitter to Grow your Business
Social media marketing has become essential for businesses to communicate and advertise in the modern world. More than 99% of potential customers have access to various social media platforms, making social media channels an easy way of reaching one’s target market. Brands use omnichannel marketing to ensure maximum coverage on all popular social media channels. […]
Why Facebook Advertising is Still the Best Bang for your Buck
Facebook is the leading social media platform in the world, with over 2.9 billion average monthly users. The Facebook online community continues to grow, attracting businesses and companies to market their products and services. Digital marketers have prioritized Facebook as the top channel for social media marketing and advertising, and for good reason. Using Facebook […]
How to Establish an Instagram Aesthetic for your Brand
Instagram was launched in 2010 and currently has more than 500 million users globally, making it one of the most popular social media platforms on the Internet. More than 95 million videos and images are shared on the platform daily. The content attracts more than 4.2 billion reactions in the form of daily likes, shares, […]
Facebook Ads vs. Google Ads
The battle of supremacy in the digital marketing world between Facebook Ads vs Google Ads is still ongoing. Businesses trying to develop the most effective online marketing strategies are in a dilemma regarding the best option. The two platforms are the top pay-per-click (PPC) digital ad platforms on the Internet. Millions of businesses and companies […]
Essential Elements to Create a Website that Converts
The most important function of a website for any business is how successfully it generates new revenue. Ecommerce websites need to sell product. Business service websites need to attract and convert visitors into leads or clients. Savvy marketers know that performance-driven websites are the lynchpin in an effective marketing strategy, serving as the core of […]
Your Marketing Team: Working with a Digital Marketing Agency
Increased growth for your company comes with plenty of challenges, especially in promoting the business and brand through effective marketing campaigns and wisely spent ad dollars. Having a competent marketing team can help streamline your company’s sales and marketing goals for a fraction of the cost of hiring it in-house. With the help of a […]
How Much Does a Website Cost?
A quality website that draws and converts online traffic is one of the most important marketing assets a business can have. However, the web design industry changes so rapidly that it can be hard to know the fair value of a website. So how much does a website cost? Let’s take a look at the […]