Do your competitors? There are more than 200 ranking factors that determine a website’s placement in organic search results. Signing up for SEO services is a long-term investment that requires ongoing management and attention in order to maintain rankings, stay ahead of the competition, and accommodate changes to the search engine algorithm. When you improve a site’s SEO, the work often creates long-term improvements and compounding returns that can get better over time.
To Improve Your Visibility
- Local Search & Maps
- Ecommerce SEO
- Global Keyword Rankings
- Broad Inbound Traffic
- Research & Strategy
- Technical Optimization
- On-Site Search Engine Optimization
- Content Strategy
- Off-Site Search Engine Optimization
- Measurement & Reporting
Our SEO service relationship with you starts with learning about your business: your company goals, brand messaging, competitor landscape, and more.
We begin with thorough keyword research to discover what your ideal customer is actually searching for, and determine how best to appeal to their practical search needs by solving common problems or leading with certain products.
Based on the information we gather during the Discovery phase, we build a comprehensive SEO strategy that looks to long term success in your market. Our recommendations will include content development, link building, technical improvements, and an eye toward the overall user experience that will achieve maximum conversion and ROI.
With a robust in-house website design and development team, we can audit and optimize the technical specifications of your website to best facilitate our SEO strategy without sacrificing brand-appropriate presentation and user experience.
Technical SEO involves enabling the website platform to meet Google’s ideal operating protocols, including server-side hosting, SSL, mobile friendliness, and code optimization. Google likes the websites they feature at the top of their search results to load quickly, without errors, and to function properly on mobile devices.
Websites not designed to operate natively on mobile smartphones will face ranking penalties in the search engine results when users are searching on mobile devices. With over half of all web traffic coming from mobile users, this can be devastating to your online visibility. We make sure all of these technical specifications are met to ensure maximum favorability with web crawlers and search engine algorithms.
The most important part of SEO is maximizing the website itself. This includes both front-end and back-end optimization techniques ranging from keyword-rich content and search-friendly alt tags on images to sophisticated schema markup added to the site’s code to signal all the relevant info about your business to Google’s web crawlers.
By optimizing the content on your site, along with the page formatting and internal link structure, we craft a solid, comprehensive content library that serves the user and communicates clearly with the search engine. We do this using an array of plugins and web tools that help us find errors, improve meta data, and create site-wide updates.
With on-page information being such an important and central feature of generating search rankings, our content team will help you determine the most appropriate and effective content marketing strategy for your business goals.
We will research, write, edit, and publish a variety of blog articles to your website’s blog feed on a regular schedule, signalling both an active web presence and expertise in your field. In addition to these weekly articles, our team will help you craft a cohesive information hierarchy with strong cornerstone pages relevant to your services, products, and company offering.
It’s important at this stage to work closely with your company’s subject matter experts to get all the information we’ll need to properly prioritize this in the website copy. There should be helpful info for a range of prospective customers at each stage of the buying cycle, so that you capture web traffic from different segments of your overall market.
The other side of the SEO coin is off-site SEO, which involves a diverse array of networking and link building strategies. Google and other search engines like to see other authoritative websites in your market linking to you and sharing your content. This establishes popularity, authority, and relevance for you in your own industry or topic niche.
We’ll reach out to a variety of sources on the web to add new inbound links to your site each month, including guest posts on industry blogs, directory submissions, social bookmarks, and local business citations. These will be of sufficient quality in the eyes of Google so as to remain trustworthy, non-spammy, and useful for Google in determining the website’s relative strength in search results.
Our off-site SEO tactics are engineered to develop a network of channels that will drive new traffic to your website every day.
Many SEO companies– particularly very large wholesale businesses– will leave you in the dark about their activities and results. But without measurable results, how will you ever know if what you’re paying for is actually working?
Our web analysts use a variety of digital tools to monitor and track your rankings, competition, quality signals, and the progress of our campaigns. You’ll receive a report each month detailing our progress in indexing new content, ranking for keywords, climbing those rankings, and ultimately the search engine traffic driven to your website.
Every Signal Interactive SEO package comes with monthly reports that cover the most important stats about your website’s performance, along with insights about relevant traffic and revenue opportunities. Our marketing team is always available to discuss these reports with you and to strategize for future activity.
As a team of strategic creatives, we love what we do.
In the evolving field of search engine optimization, our approach involves maintaining clear, well-researched goals and staying educated on the changes of the industry. We believe the staying one step ahead of the competition involves creativity, lateral thinking, and consistent best practices. We’re more than your SEO company- we’re your digital marketing partner.
We are a Columbus based SEO Company that works with businesses of all sizes, nationwide and in a variety of industries to evaluate competition, new opportunities, and possible revenue streams.
From our office in downtown Columbus, Ohio, we serve SEO clients across the country. For our out-of-town partners, we regularly video conference, teleconference, and even travel to meet face-to-face for strategy discussions.
We’re an extension of your team and strive to function that way.