INBOUND
MARKETING
CAPTURE QUALIFIED LEADS THROUGH EFFECTIVE
CONTENT MARKETING AND ENGAGING SOCIAL MEDIA
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What is Inbound Marketing?
Inbound Marketing is a business strategy for attracting your ideal customer to you by providing valuable information and relevant content that serves their needs and showcases your expertise in the field. Where outbound marketing attempts to interrupt your audience with paid media placements they aren’t expecting, Inbound Marketing attracts them to your doorstep with useful resources while they’re actively in the market for solutions.
Capture Clients with Great Content
Content isn’t just a department within marketing. It’s the informational and emotional bridge between customers and revenue. Inbound Marketing seeks to provide the answers to your customer’s questions through a diverse array of digital content, from blog articles and guide books to video tutorials and infographics. Think of your company’s online content as breadcrumbs that build trust in your brand as a thought leader and lead prospects into your sales process.
Showcase your Expertise to build trust
Invest in Evergreen Campaigns that bring in Leads for years to come
Engage prospects at their current level of Awareness & Interest
Delight qualified prospects with the right content at the right time
Grow a Library of Expertise
Good content serves as a renewable resource of qualified traffic in search of solutions to their problems. By continually adding new landing pages to your website, your real estate on the web continues to grow as your traffic levels rise.
Extend Your Reach
While your website is the hub of your business online, the various branches of content extend out into other platforms to bring prospects back to your website. By amplifying your message across diverse mediums, you saturate the market with your company’s message and offer.
Build Authority & Trust
Content marketing creates an anchor of expertise with your target customer. When the time comes for them to search for a solution, they already know, like, and trust you.
Higher Profit Margins
Inbound marketing nurtures your customer along a journey to choosing a solution, resulting in shorter sales cycles, improved expectations, and less need to compete on price.
DEFEND YOUR COMPANY AGAINST COMPETITION AND COMMODITIZATION BY ESTABLISHING A FORTRESS OF CONTENT AUTHORITY.
The Inbound Marketing Methodology
Curious about the Inbound Marketing methodology and how it can help your business gather and convert qualified prospects? Here’s a basic overview of the four stages of the inbound marketing process.
Attract
Certainly the primary focus of most marketing campaigns, the first stage of acquiring new customers is to Attract them to your website funnel. We do this by providing content that answers their questions and offers solutions to their problems. Attracting potential customers is an art and science that requires a thumb on the pulse of digital trends and a thorough understanding of how to craft engaging content. Fortunately our team is great at both!
Convert
The second step in the Inbound Marketing process is probably the most important, and often the most overlooked. Once you’ve attracted a potential customer to your website, you need to gather their contact information for further sales outreach. In order to get this valuable information, you have to offer them something in return. Enter the Lead Magnet. We help you create enticing resources that prospects willingly trade contact information to receive.
Close
Once you have potential buyers in your sales funnel through attracting and successfully converting them into an active lead, the next step is to begin the active sales process through email automation and targeted outreach. While this part of the process is usually undertaken by your sales team, our marketing experts can assist you in setting up automated email funnels and drip campaigns to keep prospects warm and move them along the sales funnel.
Delight
Certainly the cherry on top of a good sales and marketing process is top notch customer service that makes clients want to continue working with you for the foreseeable future. Our marketing team excels at ongoing customer communication, nurturing, and education to surprise and delight them all across the customer journey, ensuring the lifetime value of your customers continues to grow, delivering maximum return on investment.
The Inbound Marketing Methodology
Curious about the Inbound Marketing methodology and how it can help your business gather and convert qualified prospects? Here’s a basic overview of the four stages of the inbound marketing process.
