blog
The 6 Phases of a Website Redesign
Creative standards change frequently in the world of website design. There’s always a new way to engage and interact with online content and we want the user experience on any website we build to be genuine, native, and user-friendly. This means keeping up with web design trends and best practices, as well as maintaining a […]
Why hire a Marketing Agency Rather than an In-House Generalist
Taking your business to the web and marketing across all of today’s digital channels can be a daunting process for modern business owners. It’s tempting to put the responsibility of managing Facebook, updating the website, and targeting ads onto your current staff or hiring a marketing person for your team to keep everything internal and […]
Your Company is a Media Company (Even if it’s Not)
The Internet runs on content. Or media, to use the old school term. It’s what we spend more than 8 hours a day consuming in various forms, whether it be through reading an article, watching a video, noticing a sign, or scanning through headlines. Modern people live and breathe content and storytelling on a near-constant […]
The Secret to Good Product Photography
In the burgeoning world of e-commerce, it’s getting pretty competitive. The major difference between a successful online store and an unsuccessful one largely depends on the quality of the web design. And good e-commerce web design is largely dependent on the quality of your photography. Product photography is your only means of showcasing the products […]
What is Digital Marketing?
Marketing is Evolving. That’s kind of our motto here at Signal. Alright folks, let’s dive straight into the heart of the matter. You’ve probably heard this term a thousand times over — “digital marketing”. It’s everywhere. It’s on every entrepreneur’s mind, and it’s the tool that every successful business in the digital age is […]
Social Media Marketing for Small Businesses
The average small business owner is at a complete loss for how to stand out on the web and market a business on social media. Don’t fret. You’re not alone. The internet is changing every single day and keeping up with the best practices for social media marketing for small businesses is a challenge, even […]
Web Design Mistakes Small Businesses Make
Hey there, small business owners and entrepreneurs! Are you ready to conquer the digital world and make a lasting impact? Well, buckle up because today we’re diving headfirst into the exciting realm of web design. In this article, we’ll explore some common web design mistakes small businesses make and, of course, highlight why hiring Signal—the […]
3 Ways to Market Your Local Business Online
The days of taking out a newspaper ad or investing in an impressive billboard along the highway are all but over thanks to advances in mobile advertising and local search. At one time, those newspaper and billboard ads were the best way to get in front of your potential customers because that’s where they were […]
Why You Need to Give Away Content for Free
The secret sauce to successful digital marketing isn’t found in crazy SEO formulas or high-powered responsive design (although both are valuable). The real winning ticket to expanding your brand on the web is to create the best, most epic content you can for your audience and give it to them free of charge. FREE?! I […]
The Difference Between a Successful Website and a Steaming Failure
What Makes a Successful Website? There are plenty of digital marketing resources on the web that advocate the latest and greatest tips of the trade based on what’s trending and which direction the wind’s blowing. Seriously, spend some time Googling internet marketing and you can practically smell the ravenous content generation machine grasping at the […]