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Creating Powerful Calls to Action in Your Marketing
Hey there, savvy marketer! Are you ready to turn those website visitors into engaged customers? Then it’s time to amp up your Calls to Action (CTAs). You see, a CTA is not just a button on your website; it’s a game-changer, a deal-sealer, and at Signal, we’re here to help you master the art of […]
How to Advertise a Construction Company Online
Navigating the world of online advertising can seem like a construction project of its own, especially if you’re in the building industry. But don’t fret; the experts at Signal are here to guide you through the labyrinth. We’ve been working with home builders and construction companies in the online space for years. This comprehensive guide […]
What Does an Influencer Marketing Manager Do?
In a world where traditional marketing strategies are evolving and new opportunities are emerging, there’s one role that has gained significant prominence: The Influencer Marketing Manager. At first glance, the job title might bring to mind images of scrolling through Instagram or TikTok, but the role goes much deeper than that. Let’s unpack what an […]
Expert Guide to Digital Marketing for Dentists
How Signal Can Revolutionize Your Dental Practice In the digital age, a dentist’s office is more than a place for cleanings and fillings – it’s a brand. Establishing a strong online presence is crucial for reaching potential patients and providing existing ones with valuable information. It’s time to sink your teeth into digital marketing. At […]
What to Look for in a TikTok Ads Agency
In the digital advertising landscape, TikTok has emerged as a game-changing platform. This is not surprising considering the app’s unprecedented growth and its active user base of over 1 billion people worldwide. Businesses looking to tap into this market may find themselves in need of a specialized TikTok ads agency to handle content creation, user […]
Using the Customer Awareness Journey to Plan your Marketing Strategy
It’s quite common in marketing to encounter companies that just don’t quite know how to reach their customers. Most of the time, this is because they haven’t taken the time to fully understand where that customer is on their buying journey. Understanding your customer’s journey from obliviousness to recognition is like unlocking a secret formula […]
Using Brand Archetypes in Marketing
Brand Archetypes in Marketing In this fast-paced world of marketing, it’s all about standing out from the crowd and creating a killer brand identity. One powerful tool that has gained significant popularity in recent years is the concept of brand archetypes. By understanding and utilizing these personality archetypes, businesses can tap into the deep-rooted psychological […]
A Comprehensive Guide to Programmatic Display Advertising
Hey, Marketers! Embarking on an exploration of the dynamic realm of Programmatic Display Advertising? Excellent. To begin our journey, it is crucial to establish a solid understanding of the subject at hand. What is Programmatic Display Advertising? Programmatic Display Advertising is an intelligent and streamlined approach to purchasing and managing visual ads in online advertising […]
The Ultimate Guide to TikTok Marketing for Small Businesses
TikTok Marketing for Small Businesses Hello, world-changers! If you’ve been hanging around the digital marketing block for a while, you know that things never stop moving. And right now, they’re dancing to the beat of TikTok. This platform is not just a trend—it’s a game-changer. For small to mid-market businesses, TikTok marketing offers an incredible […]
Why Mobile Optimization is Important for Website Conversions
The world is in the grip of a mobile revolution. A staggering 5.3 billion people now own mobile phones, according to a 2022 GSMA real-time intelligence report. Orbelo projects this figure to hit 6.6 billion by year-end. Far from being just calling and texting devices, smartphones have morphed into powerful internet-connected tools that offer boundless […]