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How to Create an Industrial Content Marketing Plan

Content marketing is perhaps the most important part of a business’s online marketing approach, but that doesn’t mean that content falls into a “one size fits all” category.  Especially when it comes to industrial business marketing, it’s important to know the type of content that works best for your purposes. Every niche has its own […]

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Protect Your Business Reputation with Social Media

It seems like everyone uses social media these days, and with that kind of exposure it’s extremely important that your business builds the reputation that you want it to have.  A negative reputation can destroy a company’s credibility, but a positive impact can lift your company above and beyond what you may expect. With that […]

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Web Design Strategy: What Makes a Good Website?

The internet is an ever-growing tool, and is a useful resource for marketing your business and brand. A company’s website is the first digital impression left with viewers, so it is important to make sure it’s a good one! Your website should reflect your company’s branding, showing customers a clear view of your values and […]

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Blogging is our Secret Weapon for Local SEO

Blogging is our Secret Weapon for Local SEO It’s not really a secret that blogs offer fresh, engaging content for websites all over the internet. What you might not realize is how important it is to getting noticed, indexed, and ranked by top search engines like Google, who are looking for signals from your business […]

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Build a Local Brand for Local SEO Results

Build a Local Brand for Local SEO Results Good business starts at home, and that’s even more true for advertising locally. For growing businesses looking for some attention from potential customers, it’s extremely important to build a firm foundation of trust and communication with your local audience. This starts with setting yourself up for easy […]

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Social Media Strategy Tips for Business

Social Media Strategy Tips for Business Social media is everywhere, and is one of the most useful advertising tools available to small businesses. Not only is it free to use the most popular social media sites on the web, they give you a unique opportunity to reach your customers or audience in a way that’s […]

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Wendy’s Nuggets Spur New Retweet Record

Step aside Ellen DeGeneres, your retweet record has been broken by about 2,000 tweets and counting! A teen from Nevada tweeted Wendy’s in early April asking how many retweets he would need for a year of free nuggets. Wendy’s replied with 18 million. Surely no one could possibly get that many retweets.   The young […]

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How Small Businesses Can Leverage Digital Marketing

So you’ve been following Signal’s blog and loving our tweets and you think you might have a crush on us (we get it), which means you’re seeing the very real potential for your brand on digital platforms like Facebook, Google, and Linkedin.  It’s true, there’s an enormous upside to developing your digital presence as a […]

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Grow Your Digital Presence in 5 Steps

The Internet is exploding with business opportunities and new platforms for brands and content.  There are countless ways for businesses and creative people to monetize their dreams and ideas. To an outsider, the web looks like a massive mess of web clicks and shared memes (and it is) but to a team of digital natives […]

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Meet Facebook’s New Marketplace Feature

Facebook’s new Marketplace feature is a bold new step in e-commerce, bringing the peer-to-peer trade model popularized by Craigslist and eBay to the world’s #1 social media platform. Facebook has long been a place where we all go to connect and communicate with one another and, in recent years, folks have been using the social […]

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