Recent Articles

How Much Does a Website Cost?

A quality website that draws and converts online traffic is one of the most important marketing assets a business can have.  However, the web design industry changes so rapidly that it can be hard to know the fair value of a website.  So how much does a website cost?  Let’s take a look at th...

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Improve Search Rank With Social Media

Improving your search engine rankings for high-value web traffic is an important cornerstone of any company’s digital marketing strategy. While SEO usually involves a heavy focus on keyword-rich pages on your site and backlinks from industry websites, today’s search algo...

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6 Essential Elements for Social Media Strategy

Social media has completely transformed the way we approach marketing. Brands now have the opportunity to develop an online presence while maintaining a specific image to the public. Preparing your company’s social media strategy can feel challenging without knowing where ...

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Online Reviews vs Word of Mouth: Which Has More Trust?

Supporting local businesses is a growing trend. One may be on the hunt for a tasty new breakfast spot, or perhaps in search of a well-trusted contractor to help finish the extra bathroom. Working directly with a local company often comes with more trust and compassion, as op...

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Tips to Increase Facebook Engagement for Business Pages

Social media is a powerful tool when it comes to promoting your business. Taking advantage of this free concept of brand awareness will help you reach a wider audience in a fun, creative way. When sharing co...

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Strategic SEO Ranking Factors for Search Engine Optimization

As a Columbus SEO Company, we work with a large number of business clients to grow their brand visibility in search engines. We achieve these improvements in ranking and overall traffic by targeting relevant searc...

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How to Target Customers with Social Media Ads

Many businesses use social media as a simple, free, and user-friendly tool to reach their audience on a more personal level.  Social media is wonderful for creating and using SEO keywords and phrases, allowing your bus...

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How to Generate Leads From Your Website

Your website is a vital tool for drawing in customers and clients.  With millions of people online everyday, it's imperative that your website fully showcases who you are as a business.  But how do you generate the leads you need to make and Read More

What is SEO?

SEO stands for search engine optimization, and it can help make or break your business's online presence. If you plan to fully utilize social media, your website, and popular search engines, then it's imperative that you make yourself familiar with SEO. By knowing the keywor...

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3 Ways to Use Analytics to Evaluate Your Audience

If you use social media to reach your core audience and show your online presence to its maximum potential, then it's important to understand analytics.  Analytics can help you fully understand what your audience wants, what your audience thinks, and what your audience expe...

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How to Create an Industrial Content Marketing Plan

Content marketing is perhaps the most important part of a business's online marketing approach, but that doesn't mean that content falls into a "one size fits all" category.  Especially when it comes to industrial business marketing, it's important to know the type of conte...

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Protect Your Business Reputation with Social Media

It seems like everyone uses social media these days, and with that kind of exposure it's extremely important that your business builds the reputation that you want it to have.  A negative reputation can destroy a company's credibility, but a positive impact can lift you...

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Web Design Strategy: What Makes a Good Website?

The internet is an ever-growing tool, and is a useful resource for marketing your business and brand. A company's website is the first digital impression left with viewers, so it is important to make sure it’s a good one! Your website should reflect your company’s brandi...

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Blogging is our Secret Weapon for Local SEO

Blogging is our Secret Weapon for Local SEO

It's not really a secret that blogs offer fresh, engaging content for websites all over the internet. What you might not re...

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Build a Local Brand for Local SEO Results

Build a Local Brand for Local SEO Results

Good business starts at home, and that's even more true for advertising locally. For growing businesses looking for some attention from potential customers, it's ex...

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Social Media Strategy Tips for Business

Social Media Strategy Tips for Business

Social media is everywhere, and is one of the most useful advertising tools available to small businesses. Not only is it free to use the most popular social media sites on the web, they give you a uniq...

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Wendy’s Nuggets Spur New Retweet Record

Step aside Ellen DeGeneres, your retweet record has been broken by about 2,000 tweets and counting! A teen from Nevada tweeted Wendy's in early April asking how many retweets he would need for a year of free nuggets. Wendy’s replied with 18 million. Surely no one could possibly get that many retwe...

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How Small Businesses Can Leverage Digital Marketing

So you’ve been following Signal’s blog and loving our tweets and you think you might have a crush on us (we get it), which means you’re seeing the very real potential for your brand on digital platforms like Facebook, Google, and Linkedin.  It’s true, there’s an enormous upside to develop...

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Grow Your Digital Presence in 5 Steps

The Internet is exploding with business opportunities and new platforms for brands and content.  There are countless ways for businesses and creative people to monetize their dreams and ideas. To an outsider, the web looks like a massive mess of web clicks and shared memes (and it is) but to a team...

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Meet Facebook’s New Marketplace Feature

Facebook’s new Marketplace feature is a bold new step in e-commerce, bringing the peer-to-peer trade model popularized by Craigslist and eBay to the world’s #1 social media platform. Facebook has long been a place where we all go to connect and communicate with one another and, ...

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The 6 Phases of a Website Redesign

Creative standards change frequently in the world of website design.  There’s always a new way to engage and interact with online content and we want the user experience on any website we build to be genuine, native, and user-fr...

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What is Digital Marketing?

Marketing is Evolving.  That’s kind of our motto here at Signal.  Every day we’re finding new ways to innovate and reach customers with an Internet that’s changing by the minute. The constant march of technological...

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Why hire a Marketing Agency Rather than an In-House Generalist

Taking your business to the web and marketing across all of today’s digital channels can be a daunting process for modern business owners.  It’s tempting to put the responsibility of managing Facebook, updating the website, and targeting ads onto your current staff or hiring a marketing person ...

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Your Company is a Media Company (Even if it’s Not)

The Internet runs on content.  Or media, to use the old school term.  It’s what we spend Read More

The Secret to Good Product Photography

In the burgeoning world of e-commerce, it's getting pretty competitive. The major difference between a successful online store and an unsuccessful one largely depends on the quality of the web design.  And good e-commerce web design is largely dependent on the quality of your photography. Product ...

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Social Media Marketing for Small Businesses

The average small business owner is at a complete loss for how to stand out on the web and market a business on social media.  Don't fret. You're not alone. The internet is changing every single day and keeping up with the best prac...

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Web Design Mistakes Small Businesses Make

If you're a small business owner, you know that your website is one of the most important marketing tools you have at your disposal early on. Before you can afford to dump a bunch of mo...

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3 Ways to Market Your Local Business Online

The days of taking out a newspaper ad or investing in an impressive billboard along the highway are all but over thanks to advances in mobile advertising and local search. At one time, those newspaper and billboard ads were the best way to get in front of your potential customers because that's wher...

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Why You Need to Give Away Content for Free

The secret sauce to successful digital marketing isn’t found in crazy SEO formulas or high-powered responsive design (although both are valuable).  The real winning ticket to expanding your brand on the web is to create the best, most epi...

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The Difference Between a Successful Website and a Steaming Failure

What Makes a Successful Website?

There are plenty of digital marketing resources on the web that advocate the latest and greatest tips of the trade based on what’s trending and which direction the wind’s blowing. Seriously, spe...

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How to Maximize Your Content and Grow Your Brand

Alright, so you’ve created an excellent piece of content for your website.  It’s fresh, it’s original, and it communicates something valuable to your customer. Excellent!  Now where...

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What Facebook’s New Reactions Mean for Brand Marketing

Last month Facebook introduced their new ‘Reactions’ feature for responding to posts. Now, in addition...

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4 Things to Consider When Optimizing Your Website for Mobile

Last year Google made it clear that more searches were taking place on m...

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Your Website Needs a Brand

Your Website Needs a Brand.

Whether you know it or not (and regardless of how you feel about it) consumers are far more likely to buy from well known brands with whom they have a trusted history than from a company or website they’ve never heard of.  ...

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Social Media Marketing for Small Business

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