Facebook is a staple of today’s Internet and the cornerstone of any Social Media Marketing strategy. We carefully monitor your reputation and audience engagement patterns on Facebook while regularly posting and sharing content that we deem relevant and interesting to your target market. This is supported with regular ad boosts (where applicable) and contests or campaigns aimed at increasing your fanbase and overall visibility.

Our Facebook Marketing Program includes :

• Unique Posts to your Facebook page, including custom graphics & media
• Promotion of Website Content & Blogs
• Interacting with Other Pages & Industry Influencers
• Audience Engagement, Customer Service, Responding to Reviews, Comments, & Mentions

Facebook Advertising
The best way to get your content in front of Facebook users (whether they’re fans of your page or not) is to boost content with the Facebook Ads Manager. We can target whomever you’d like us to with Facebook ads, from age and income to interests and associations, forcing our content into their Facebook news feed and broadening our reach. Dollar-for-Dollar, Facebook is currently the most under-priced form of advertising in the market. It’s one of the few places where $100 can get you in front of 100k+ people.

Closely intertwined with the Facebook ecosystem, Instagram is another go-to platform for marketing. Instagram is built on #hashtags in a way that Facebook is not, allowing you to get your content noticed by new people simply by using the right tag. Quality imagery drives a good Instagram strategy and we’re always working to maintain a catchy brand aesthetic. Combined with an active comment and DM strategy, Instagram can be one of the best sales tools in your arsenal.

Our Instagram Marketing Program includes :

• Unique posts on your Instagram account, including custom graphics & quality photos.
• Compelling captions with well-researched #hashtags and brand @mentions.
• Interacting with other accounts, industry influencers, and loyal fans.
• Managing trending #Hashtags; research, tracking, and creation

Instagram Ads & Sponsored Posts

Similar to the Facebook Ad strategy, we’ll boost content on Instagram using an approved advertising budget to expand your visibility and gain new followers. Ads can drive leads, sales, and subscriptions if deployed properly.

While Twitter isn’t always a go-to platform for most people, it’s still important for getting the word out about everything your company is doing while catching the attention of industry influencers. There is also some SEO benefit to an active presence on Twitter, but our primary goal is to keep the news ticker firing with updates and interesting info, while engaging and interacting with the most popular personalities in your industry.

Our Twitter Marketing Program includes:

• Daily Tweets that promote your business and interact with your target audience
• Hashtag creation, research, & trend monitoring
• Interacting with brands, journalists, and industry influencers for PR Purposes
• Promotion of website content, media, and blog posts
• Keyword & Brand Mention monitoring with followup engagement
• News-jacking ; jumping into trending news conversations to expose your brand to new eyes

Known as the social media network for professionals, Linkedin is focused entirely on the business market. This is where you make important B2B connections and expand your network of influence. We maintain your company’s presence on Linkedin, as well as professional profiles within your team. By posting content, answering questions, making connections, and sending Direct Messages, we make sure you and your business are represented professionally in your industry so that your colleagues (and potential clients) know who you are.

Our Linkedin Marketing Program includes :

• Posting content and updates to your company page
• Actively pursue and interact with industry pages and profiles
• Join and engage in Linkedin Groups to drive engagement & visibility
• Develop industry connections with Direct Messages (DMs)
• Boost important content with Linkedin’s Ads Manager

Pinterest is for collecting and sharing interesting things and skews heavily female with a user base of 70% women. It’s the perfect place to engage mommy bloggers, baby boomers, and crafty-sentimental types.

Our Pinterest Marketing Program includes :

• Unique Pins posted to your account, including custom content and shares
• Creating themed boards to curate content for different audience and topic segments
• Interacting with other accounts to inspire traffic and interaction
• Keyword and Hashtag optimization for discoverability and traffic
• Boosted Promoted Pins with the Pinterest Ads Manager

YouTube is the primary hub of video-related content on the Internet. As a Google product, it’s the #2 search engine in the world (behind Google) and has a sophisticated advertising platform built into it that allows us to play mini-commercials on certain types of video content.

Our YouTube Marketing Program includes;

• Creating & Posting original videos
• Optimizing videos for search and clicks
• Promoting and sharing videos on your website and other platforms
• Running Pre-Roll ads with YouTube’s Advertising Manager
• Creating additional revenue streams and awareness with channel monetization