Client: Wellspring Fields
Category: Cannabis Brand Marketing, Social Media, Web Design
Date: May 2020 to Present
The emerging market for medical marijuana is very restricted, especially in Ohio where Wellspring Fields emerged among a small group of the first legal cannabis grower-processors in the state. The brand faced some unique challenges regarding brand marketing and local advertising, and Signal was glad to help the founders cultivate a consumer-focused brand, while careful to comply with stringent state regulations.
Since normal digital advertising is limited for cannabis companies, the trick to promoting product is organic content marketing that educates consumers. Search-friendly blog articles and shareable social media content tell a story that is ethical and informative.
There’s always a way to tell the story of medicinal treatment with cannabis — you just have to get creative.