Client: Mindful Medicinals
Category: CBD Brand Marketing, Social Media, SEO
Date: June 2020 to Present
CBD Retailers fall into a challenging category for marketing and promotions, given the advertising restrictions on most digital platforms. However we were happy to help the founders of Mindful Medicinal create a strong local brand presence to drive both online and in-store sales through inspiration, education, and outreach.
Since normal digital advertising is limited for cannabis and CBD companies, the trick to promoting product is organic content marketing that educates consumers, in a way that is entertaining enough to want to share. Search-friendly blog articles and shareable social media content tell a story that is ethical and informative.
There’s always a way to promote CBD products with digital marketing — it just takes some creativity and ingenuity. (And a thorough understanding of the rules for online platforms.)