Fresh Content and Foodie Buzz -- That's the secret sauce in this home-grown food franchise brand.

From 1 to 50+ Franchise Locations!

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Key Results:

1 Million+
Fans Reached

in social followers in 8 months

45%
ROI

in return customer campaigns

Overview

Poke Bros started out with one store in our hometown of Columbus, Ohio and has since exploded to a 50+ location national franchise with our marketing help along the way.

We helped the guys behind the poke bowl reach hundreds of thousands of hungry customers with a fresh, beach-vibes brand, a modern online ordering experience, and some of our most aggressive social media outreach campaigns to date.

The result is a successful fast casual food chain stretched across ten states under a brand that screams healthy and delicious at every customer touch point.

 

Goals

Develop a memorable brand that sells

Consolidate Ordering Platforms into a cohesive web experience

Run marketing & advertising campaigns that scale across multiple locations

Competitive Brand Development

We walked the founders through our comprehensive brand development process to craft a look and feel that captured the Aloha spirit of the islands and showcased the healthy, nutritious lunch option that poke bowls offer. From brand standards and logo to menu designs and in-store displays, our design team outfits Poke Bros with all of their brand materials and assets from start to finish.

Memorable Audience Engagement

Customer service is everything for a restaurant, and this extends to a professional social media presence. Poke Bros has expanded rapidly with a wide Facebook reach that continues to deliver online orders and special offer redemptions at the cash register.

Each of the 50+ Facebook Pages we manage for each location has the coveted Facebook “Usually responds within an hour” badge. Partnerships with influential foodies helped spread the word, combined with expedient reputation management, so people everywhere love (and love to talk about) Poke Bros!

Enticing Social Media Content

To grow brand awareness in a competitive foodie market, it’s important to have thought-provoking social media content that is on-brand and timely. We post regularly across all of the franchise’s social media feeds to maintain audience attention and interest. From contests and giveaways to showcasing our customers and crew, we’ve made sure that over 1 million people have encountered the Poke Bros brand.

Strategic Market Analyses & Support

It’s not just the creative that keeps the customer engaged. Our analysts go above and beyond to provide insightful observations from customer data that help us target our campaigns with a narrow focus to maximize the ROI of each marketing initiative. We believe in a fully functional partnership that helps our clients grow. The founders and managers within the Poke Bros organization have come to rely on the timely support and assistance of the Signal team to deal with third party ordering partners, marketing and restaurant vendors, and customer service for all locations.

Mouth-Watering Media

Nothing sells food and drink better than high resolution, custom product photography and video that showcases the beauty and freshness of the dish, along with social media posts that celebrate the culinary approach behind the counter. Our media team creates videos and graphics for social media channels like Instagram, YouTube, TikTok, and more.

OUR CLIENTS SHARE THE LOVE

- Xue Gong Chen, Founder Poke Bros

Scaling a franchise is a big challenge and we couldn’t have done it without Signal. They had a great vision for the brand design from the very beginning and helped us build it as we grew. Their help with social media, photos, the website with online ordering, and all the different menus and assets we need has been amazing. They are very creative and professional and we consider them part of our team.

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