Digital Brand Marketing for a Medical Marijuana Dispensary

Overcoming Challenges in a Restricted Industry

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Key Results:

308%
increase

in organic search traffic

156%
increase

in social engagement

Overview

Like many brands in the Medical Marijuana industry, Mary and Main faced some unique challenges regarding brand marketing and local advertising. Signal gladly helped the founders navigate the emerging world of cannabis with ethical social campaigns and a clean, professional brand image.

Since normal digital advertising is limited for cannabis companies, the trick to promoting product for a dispensary is organic networking on the major social media platforms and the cultivation of an active community base. Strategic email communication and customer loyalty programs are a great way to keep an audience engaged.

There’s always a way to tell the story of medicinal treatment with cannabis — you just have to get creative!

 

Goals

Increase Organic Search Visibility and Website Traffic

Expand social media reach and engagement

Industry Knowledge and Community Sensitivity

Signal helped Mary and Main establish a reputable cannabis brand with careful planning of thoughtful content that informs the cannabis patient but doesn't pander to stale stigmas and stereotypes. We approached their audience with honest educational information that carried their message of wellness and care so potential customers felt comfortable and safe becoming a patient. Carefully managed relationships with oversight bodies and community standards ensured that our content made it through the Internet and Legal filters to hit home with maximum impact and minimal hiccups.

Educational Social Media Content

By establishing Mary and Main as a resource of honest information about medicinal cannabis and Maryland’s emerging programs, we helped them attract thousands of area patients to their digital platforms where they opted in for promotional updates. Users came for the memes but stayed for the engaging conversation and informative posts -- making Mary and Main a staple in their local canna-community!

An Engaging Web Presence

We built Mary and Main a user-friendly website that syncs with their online ordering and customer loyalty systems, while conveying a compelling medical professionalism with their own unique style. The Signal team turned their brochure website into an income-generating machine and made maximum use of their customer list for upsells and return visits.

BESPOKE SOCIAL MEDIA CONTENT

DON'T TAKE OUR WORD FOR IT

- Hope Wiseman, Founder Mary & Main

Signal has been a godsend to my business. They have helped us create consistent brand messaging and an SEO profile like no other. Without their support, I am sure my business would not be where it is today.

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