Digital Brand Marketing for a Medical Marijuana Dispensary

Overcoming Challenges in a Restricted Industry

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Key Results:

308%
increase

in organic search traffic

156%
increase

in loyalty subscribers

Overview

Like many brands in the Medical Marijuana industry, Mary and Main faced some unique challenges regarding brand marketing and local advertising. Signal gladly helped the founders navigate the emerging world of cannabis with ethical social campaigns and a clean, professional brand image.

Since normal digital advertising is limited for cannabis companies, the trick to promoting product for a dispensary is organic networking on the major social media platforms and the cultivation of an active community base. Strategic email communication and customer loyalty programs are a great way to keep an audience engaged.

There’s always a way to tell the story of medicinal treatment with cannabis — you just have to get creative.

 

Goals

Increase Organic Search Visibility and Website Traffic

Expand social media reach and engagement

Industry Knowledge and Community Sensitivity

Mary and Main has established a reputable cannabis brand thanks to careful planning, honest educational information, and carefully managed relationships with oversight bodies and community standards.

Educational Social Media Content

By establishing Mary and Main as a resource of honest information about medicinal cannabis and Maryland’s emerging programs, we helped them attract thousands of area patients to their digital platforms where they opted in for promotional updates.

An Engaging Web Presence

We built Mary and Main a user-friendly website that syncs with their online ordering and customer loyalty systems, while conveying a compelling medical professionalism with their own unique style.

MOUTH-WATERING MEDIA

OUR CLIENTS SHARE THE LOVE

- Hope Wiseman, Founder Mary & Main

Signal has been a godsend to my business. They have helped us create consistent brand messaging and an SEO profile like no other. Without their support, I am sure my business would not be where it is today.

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