Digital Brand Marketing for a Medical Marijuana Dispensary
Overcoming Challenges in a Restricted Industry
]Key Results:
308%
increase
in organic search traffic
156%
increase
in social engagement
Overview
Like many brands in the Medical Marijuana industry, Mary and Main faced some unique challenges regarding brand marketing and local advertising. Signal gladly helped the founders navigate the emerging world of cannabis with ethical social campaigns and a clean, professional brand image.
Since normal digital advertising is limited for cannabis companies, the trick to promoting product for a dispensary is organic networking on the major social media platforms and the cultivation of an active community base. Strategic email communication and customer loyalty programs are a great way to keep an audience engaged.
There’s always a way to tell the story of medicinal treatment with cannabis — you just have to get creative!
Goals
Increase Organic Search Visibility and Website Traffic
Expand social media reach and engagement
Industry Knowledge and Community Sensitivity
Signal helped Mary and Main establish a reputable cannabis brand with careful planning of thoughtful content that informs the cannabis patient but doesn't pander to stale stigmas and stereotypes. We approached their audience with honest educational information that carried their message of wellness and care so potential customers felt comfortable and safe becoming a patient. Carefully managed relationships with oversight bodies and community standards ensured that our content made it through the Internet and Legal filters to hit home with maximum impact and minimal hiccups.
Educational Social Media Content
An Engaging Web Presence
BESPOKE SOCIAL MEDIA CONTENT
DON'T TAKE OUR WORD FOR IT
- Hope Wiseman, Founder Mary & Main
Signal has been a godsend to my business. They have helped us create consistent brand messaging and an SEO profile like no other. Without their support, I am sure my business would not be where it is today.
