Beautiful Photography + Engaging Social Media Campaigns = A Trendy Columbus Gastropub with 10,000 Hungry Fans

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Key Results:

800%
increase

in social followers in 6 months

550%
increase

in organic website traffic in first year

Project Overview

Arch City Tavern has always done well for themselves as one of the trendiest and tastiest gastropubs in the Columbus Short North Arts District, but when they came on board with Signal they were unimpressed with their social media performance and were looking for some fresh ideas. Lucky for them, we’re full of those.

Arch City Tavern is one of our oldest clients. We’ve worked closely with them over the years to cultivate a classy brand aesthetic and engaging social media presence. Celebrating delicious food, a rotating drink menu, and a friendly neighborhood culture, this Short North restaurant has set the standard for mobile-first campaigns and online customer engagement. We’ve proudly grown this local brand on multiple platforms to be one of the most recognizable restaurants in Columbus.

Goals

Increase Website Traffic & Search Visibility

Grow the Social Following and Subscribers

Increase Organic Reach & Social Engagement

A Classy Website

With a Mobile-Friendly Digital Menu

The website needed a modernized, mobile-friendly update so our designers set to work creating a more fluid user experience and cleaner design. With the more concise functionality and custom HD photography, the new site performed 150% better on mobile devices and brought in 54% more inquiries each month from customers interested in making reservations and bringing in large groups.

Engaging Social Media

Beautiful Photos & Snappy Slogans

We took brand new product and location photos and rolled out a fresh new face for the local short north bar on all major social platforms. Follower counts increased 800% in the first 6 months with 35,000+ users engaging the content every month. With a consistent campaign of user engagement, promotional contests, and strategic giveaways, the Arch City Tavern social media fan base is 62% more engaged than they were before we took over, which results in free advertising and a full house.

Consistent Brand Management
Local Awareness & Search Visibility

After the success we found on social media, we took to improving Arch City Tavern’s local print advertising as well as their search and email marketing tactics by growing their email list 10x and optimizing their organic search for a 40% increase in inbound search traffic to the website. At the end of the day, expanding a brand’s local visibility and increasing its customer base is simply about engaging the people who matter.

Showcase your Brand

At Signal Interactive, we’re all about creating engaging content and memorable brand moments. High quality photography and brand videos are the core of social content. If you stay consistent, people will catch on.

Our clients share the love

- Xhevair Brakaj, Arch City Tavern

Signal is the best, we’ve been really happy with their work for years now and people from all over tell us they came to our restaurant because of how professional our social media presence was. That’s hard to get right and these guys have a real talent for what looks good and gets people’s attention.